BlackLocus Wins “Best in Show” at Under the Radar
November 10, 2011 1 Comment
We’ve had a great two days at the Under the Radar Conference in Mountain View, CA. It’s a commerce-focused event, featuring roughly 30 emerging companies in 5 categories that pitch in competition format to an audience and a panel of judges. Today I had the opportunity to pitch BlackLocus under the “Measurement” theme to a panel of 3 judges including Liz Gannes, Senior Editor with All Things Digital, Will Lowry, VP AT&T Platform Partners and Mark Silva, SVP Emerging Platforms Anthem Worldwide. The session was moderated by Rafe Needleman, Editor at Large for CNET News. To see the 15 minute pitch and Q&A session, click here and go to 3:45 in the video if you want to skip the panel intros.
The good news? We won the Audience Choice Best in Show award among the 30 companies and the Judges Award for our category! We also met some leaders in companies that would be extremely valuable partners and most important, we connected with some large, Fortune 200 retailers that are prospective customers. All in all, a great use of our time and money to participate.
The other good news (disguised as bad news)? Along with positive exposure and press comes an onslaught of demands that stress the team to deliver on. It’s a constant battle at this stage, how to prioritize activity and only that activity which has the highest return when there are dozens of things we know need to be done. And priorities are not always obvious, these decisions require some stakes in the ground but more important, they require measurement, learning and adjustment to turn on a dime as information becomes available from customers and partners.
I’m returning to Austin today and looking forward to debriefing with the team and getting everyone energized about the path ahead of us. Strap in, its going to get nutty!