So Much to be Thankful For

2011 has been an amazing year for me, personally and professionally, at least that’s the way I choose to see it.  As I wrote in a previous post, I’ve been through the gamut of life events this year.  Marriage, baby, new job, cross-country relocation.  But as I reflect it all boils down to this – I’m happy.  I have an amazing wife, a healthy new child that is making me a better person, and a new stimulating role at BlackLocus in a city that I love – Austin.  I also have all of the things I had before!  A wonderful and loving extended family that has always given me unwavering support through the good and bad.  Finally, for the first time since childhood, I live near my brother who has two young children.  I feel truly blessed that we can be close and I can build a relationship with my nieces.

So today, like every other day, I’m thankful.  Happy Thanksgiving!

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Why Are You Here?

It’s a question that should be expressly discussed and understood by leadership team members in a startup, particularly amongst the founders.  It was the first agenda item at my first leadership meeting at BlackLocus and it ended up setting the tone for the rest of the day.  From that 15 minute discussion, I feel like I know my team members more deeply and can now focus on helping them achieve their aspirations.

Why is this question so important for me to understand in an early stage company?  Because I’m getting ready to go to battle with this handful of individuals and I must understand the level of motivation, commitment, passion and what drives someone to participate in the inherent ambiguous, stressful and all-consuming experience that a startup demands.

I’ve participated in a handful of these discussions in the past and they go one of two ways.  The abysmally useless way is when you go around the room and everyone says something to the effect of “I just want to build a great company” or “I love startups”.  The refreshingly transparent way is when you create a safe environment for full disclosure of both ego and monetary goals.  It’s perfectly OK to say, “I want to make a shitload of money by building a valuable company”.  In fact, that’s exactly what I said when it was my turn.  Its about creating a culture of transparency, honesty and mutual respect from the get-go.

A week later, I still remember precisely what each of my colleagues want to achieve from this experience.   One of the most honest and interesting aspirations I’ve ever heard came out of this session.  One person wanted to build a successful enough legacy to be invited to give a University commencement speech.  Not only is that honest, but its so cool and inspiring that I want to help them achieve it.

BlackLocus Wins “Best in Show” at Under the Radar

We’ve had a great two days at the Under the Radar Conference in Mountain View, CA.  It’s a commerce-focused event, featuring roughly 30 emerging companies in 5 categories that pitch in competition format to an audience and a panel of judges.  Today I had the opportunity to pitch BlackLocus under the “Measurement” theme to a panel of 3 judges including Liz Gannes, Senior Editor with All Things Digital, Will Lowry, VP AT&T Platform Partners and Mark Silva, SVP Emerging Platforms Anthem Worldwide.  The session was moderated by Rafe Needleman, Editor at Large for CNET News.  To see the 15 minute pitch and Q&A session, click here and go to 3:45 in the video if you want to skip the panel intros.

The good news?  We won the Audience Choice Best in Show award among the 30 companies and the Judges Award for our category!  We also met some leaders in companies that would be extremely valuable partners and most important, we connected with some large, Fortune 200 retailers that are prospective customers.  All in all, a great use of our time and money to participate.

The other good news (disguised as bad news)?  Along with positive exposure and press comes an onslaught of demands that stress the team to deliver on.  It’s a constant battle at this stage, how to prioritize activity and only that activity which has the highest return when there are dozens of things we know need to be done.  And priorities are not always obvious, these decisions require some stakes in the ground but more important, they require measurement, learning and adjustment to turn on a dime as information becomes available from customers and partners.

I’m returning to Austin today and looking forward to debriefing with the team and getting everyone energized about the path ahead of us.  Strap in, its going to get nutty!

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