What’s Next? Part 3: Moving to Austin, TX!

I am ecstatic to announce that I’ll be joining a promising young startup in Austin, TX called BlackLocus as their President effective November 1.  BL was founded at Carnegie Mellon University in 2009 by 3 incredibly smart and innovative individuals – Rodrigo, Francisco and Lukas.  They’ve built technology that enables retailers who sell products online to optimize pricing at the product level in an automated way and in real-time, based on what competitors are charging, internal margin requirements, profit goals, etc.  It’s clear from customer interest, even among large retailers, that they are on to something unique and valuable.  The broader mission is to simplify, automate and profit maximize eCommerce.  A lofty goal indeed and I love how these guys think big.  The team was recently funded by VCs Silverton Partners and DFJ Mercury.

My role with the company will be to run the day to day operations and go-to-market strategy and execution, including hiring the leadership team (Analytics, Product, PR/Marketing, Recruiting/HR, Support and Sales/BD), acquire customers, generate meaningful revenue and establish the company as a thought leader in its space.  I couldn’t be more excited to join Rodrigo, Francisco and Lukas to help them execute on their vision.

What a journey its been over the past 4 months.  And I really do mean journey.  You can read the two previous installments of this process, Part 1 and Part 2.  I have actually really enjoyed the process, re-connecting with folks and meeting really interesting people in the various geographies I was pursuing.  It has been refreshing to take an external view and build some meaningful relationships after being so heads down at TrueCar for the past 4 years.  I’m looking forward to keeping that external focus and really getting involved in the Austin tech community.

This was a really tough decision given that there were multiple opportunities and they were all quite different – different geographies (Boulder, Austin, LA, SF), different roles (CEO, President, COO) and different stages of development (Seed, Post A-round, Pre-IPO).  An oversimplification, but it came down to two primary criteria for me – 1) the quality of the idea and absolutely huge market potential and 2) the team at BL, including the investors at Silverton and DFJ.

And, it will be great to be located in Austin with my brother and his family.  The Taylor caravan departs Los Angeles for Austin in just a few weeks.

Thanks to all my friends, family and others who were supportive and helpful along the way.  Let the new adventure begin!

What’s Next? Part 2: Finding the Right Opportunity

In Part 1 of What’s Next?, I discussed my ideal search criteria for finding my next professional role.  In this post, I’ll talk about my process of uncovering, narrowing and choosing the right opportunity based on that criteria.

So, here’s the process I’ve been following –

Determining my ideal search criteria.  Geography, role, stage of company development, industry and cultural attributes were all important to consider during this self-assessment stage.  Part 1 of this series was devoted solely to describing in detail this first step.

Putting myself “out there”.  This step involved several activities for me, most important (and most surprising) of which has been this blog.  While I didn’t anticipate or intend it, there’s been a positive reaction to my personal and professional transparency, perhaps I’m coming across as more genuine and “knowable” than a typical candidate, I don’t know.  My original intentions for the blog were simply to enable  my close friends and family to keep tabs on me and the important things in my life, to motivate myself to form and articulate points of view on certain subjects and finally, to keep a journal of sorts.  While readership is not substantial, my blog is discoverable during the recruiting process and it has helped, not hurt my search efforts based on feedback I’ve received.

Another important component of this step was to take ownership of my personal brand – ensuring consistent, comprehensive and current information and messaging everywhere online.  Updating and staying active on LinkedIn, Twitter, Facebook, Google+ and this blog ensures that I’m easy to discover and the message I want to share is consistent across all platforms.

Firing up the network.  To be clear, this is not (yet) to target specific companies although several companies have emerged opportunistically directly from my network right from the get-go.  This step is really about a discovery process of re-connecting with folks in my existing network to 1) get introductions to others in their networks that either I want to meet or they recommend, and 2) to get perspective and insight into what is happening in the marketplace for the types of roles/companies I’m interested in.  I reached out to friends, current and former colleagues, VC’s I’d met while raising capital for TrueCar and Pricelock and tried to prioritize the initial outreach according to my search criteria in step 1.  So balancing access to both geography and to types of target companies I am seeking helped to focus the first round of contacts.

This has been the most fun part of the process for me, re-connecting with people that I’d lost touch with and also forging new and interesting relationships.  The more conversations I have, the more I notice trends in advice, perspectives and prospective company names.  Having “insider information” or knowledge of specific companies that others believe would be a strong fit really provides an efficient, targeted leg up on identifying interesting and high probable fit companies.  This outreach process started nearly 3 months ago for me and I did no real specific company targeting for the first two months.  I had conversations and/or met with roughly 100 individuals during this phase, half of which I reached out to directly and the other half came through introductions from the first half.

Creating a target list of companies, researching and narrowing.  After several rounds of networking conversations and research, I had well over 50 companies across 4 geographies that were mentioned somewhere along the way or came up in my own research.   Without getting too scientific, I matched up the opportunities first against my criteria and second where I thought I could get a personal introduction.  This trimmed the list by half to roughly 25 companies, a healthy portfolio recognizing that a portion of the remaining wouldn’t be a fit from a role perspective, meaning no senior ops leadership role is currently available.

Another important output of this step was to identify the “key influencers and connectors” from all of the prior networking activity that have credible access and can make quality introductions to the “short list” of interesting companies.  There are less than 10 of these connectors on my list, but most have provided multiple introductions or referrals.

Circling back for introductions.  Folks in my network really appreciated that I was specific when I reached back out to them for introductions.  Instead of contacting them for another general conversation or update, I asked for referrals to specific companies.  In many cases, I crafted the introductory email that they could forward to their contact with personal comment.  While I deeply appreciate the time people have invested in collaborating with me, I owe a huge debt of gratitude to this smaller group of people who have put their own personal credibility on the line by introducing and recommending me to others in their networks.

Eat your Wheaties and dig deep, time to interview!  While every conversation is ultimately an “interview”, this stage is the most grueling and requires a lot of energy – actually going through the interview process with specific companies.  I’m finding that EACH company that I enter the process with as a candidate involves 3-6 rounds of interviews and requires interviewing deeply with 5-10 individuals at the company, Board and investor group.  Total interview time alone, excluding travel time, can top 25-30 hours per company.  This is the stage where I’m spending the preponderance of my time now across a “handful” of companies, although not every opportunity is in the same stage of development.

It is important to note that my approach has been a very personal one – reaching out to my network, extending that network and getting personal introductions and referrals to companies.  I did not post my resume anywhere online or respond to any job postings through traditional channels.  My experience shows that where supply outstrips demand (limited roles available, many gunning for them) and the more senior the role, the more critical a referral and personal introduction becomes to even be considered for a role.

I hope and expect to complete the process and make a decision within the next 30-60 days and dive into the next exciting role on or around October 1.  If I’m lucky enough to find and land the right opportunity, I’ll post Part 3 and let you know who it is.  Stay tuned!

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