So What’s Next? Part 1: My Search Criteria

Now that the cat is out of the bag on my departure from TrueCar, lot’s of folks have been asking what’s next for me professionally.  So I thought I would share my process and how I’m thinking about what I want to do next in a series of posts.  I actually began this process several months ago, it’s been a challenging journey with emotional highs and lows but has also been rewarding having met some incredible people and re-connected with others.

Bottom line, there are a number of potential paths to take and criteria to examine – company size, role, geography, my risk appetite, work/life balance – and there are pros and cons to each of the many combinations.  The good news for me?  I’m not ready to make a decision and I’m in no hurry.  And I’ve been blessed with a unique opportunity to have a professional transition at the exact time that my child is born and I plan on taking advantage of simply being a dad and staring at my son for a few months.  I’m extremely thankful for that opportunity.

So how am I going about my search for the next big thing?  There are really two high-level components to the process.  First, being clear about my search criteria and second, executing a process for uncovering opportunities and ultimately choosing one.  I’ll talk about the first component in this post – my ideal search criteria.  Important to note that “ideal” implies a willingness to compromise and evaluate tradeoffs, which in turn requires that criteria are ranked in priority importance.  Here are mine, in order:

  1. I’m not going to start my own company from scratch.  So, I’m looking to partner with a Founder or Founding team.
  2. Chemistry with and complementary skills to the Founder(s) is an A-1 priority.  Alignment on strategy, roles, values, culture, team building among others is important.
  3. I have a strict “No Asshole” rule.  Meaning I won’t work for one, I won’t be one and I won’t participate in a culture that rewards being one.  It’s toxic and threatens both morale and productivity.
  4. I’m looking for an early stage, venture-backed business post Series A.  As opposed to a pure garage startup with limited traction and no funding.
  5. I want to build a company with balance – work / life / pursuits.  I have enough experience to know that working 80-hour weeks just because your “supposed to” in a startup is bunk.  A culture of work hard, smart and leaving some juice for personal pursuits is far more productive.  I’m also not suggesting that clocking a 40-hour week is the right answer either.  You work harder in a startup, period.  But balance is possible.
  6. I’m considering four geographies.  Boulder, Austin, Bay Area and Los Angeles.
  7. I don’t care about industry vertical, but…
  8. I want to focus on a huge industry with a large addressable market.  Even better if the industry is fragmented with limited established brands.  But it needs to be a big idea.
  9. I’m targeting CEO roles, but will consider COO roles.  This is really a function of the experience/strengths of the Founder, back to chemistry.
  10. I want to build a company that solves a real problem and helps people in some meaningful way.
So, have I narrowed myself out of sufficient considerable opportunities?  Maybe, but that’s why its important to create and priority rank a list of criteria, so I fully understand the tradeoffs to be made and which of them can be compromised to create a broader set and volume of opportunities.
These are, at a minimum, guideposts for targeting companies, roles and geographies.  In Part 2, I’ll talk about the process of uncovering, narrowing and choosing which roles to pursue.
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About Rob
I'm passionate about building businesses and have been doing so for 15 years. There's a few successes over the years in online community, transforming how cars are sold and pricing innovation for retail. Currently, I'm building a business helping companies manage their shipping and supply chain. I've made plenty of mistakes along the way but hopefully have learned from most of them. I am an avid angel investor, cyclist, Ironman, husband, father of 2 and traveler living in Austin, TX. More detail about my professional experience can be found on LinkedIn. You can also follow me on Facebook, Twitter, or pitch me for investment on AngelList.

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